Any type of communication conducted with customers or prospects via email can be considered Email Marketing. Specifically, Email Marketing focuses on:

• • Sending direct promotional emails to try to acquire new customers or persuade existing customers to buy again
• • Sending emails designed to encourage customer action, build and maintain loyalty and enhance the customer relationship
• • Being paid to send out an advertisement of another company to your email list on the other company’s behalf. This accepted practice is known as list rental.

Why is Email Marketing and list rental such a popular choice among advertisers?

Advertisers are always looking for efficient ways to connect with new potential customers and Email Marketing is generally one of the most cost effective forms of communication. Email lets marketers deliver their message to a targeted group (unlike a website, where the people have to come to their message). When done correctly Email Marketing has proven track record. Marketers use email because it:

• • Is driven by data collected from interested individuals
• • Allows marketers to target based on many data points
• • Drives direct sales
• • Builds relationships, loyalty and trust with customers
• • Supports sales through other channels when integrated into their marketing plan

As a Green Website owner, how can you leverage the need for Email Marketing to create an additional profit center from your website?

If you properly drive traffic to your website, correctly register your users, and maintain your database, the cross marketing practice known as “list rental” could be a viable option. List Rental is the process in which advertisers will pay you to send its messages to your list. As the list owner, you would be sending the message on the advertiser’s behalf. For properly built lists, this practice is an acknowledged and accepted marketing tactic. With no cost, and with very little effort, many website owners have already taken advantage of the additional revenue that list rental can generate.

How do I know if my list is ready? How do I connect with Advertisers who would rent it? Partner with GreenBuiltBusiness.com.

Maximizing profits from list rental requires not only access to advertisers, but also expertise, a multi-level website monetization strategy and knowledge of list rental best practices. GreenBuiltBusiness.com is a leading provider of Can-Spam compliant, permission-based email marketing solutions, strategy and services, focusing on connecting brand name advertisers with best quality lists.

Our goal is to partner with website owners to develop list building and maintenance strategies to help create and maintain a very valuable media that advertisers will want to integrate into their marketing plans. Once it is determined that your list is ready to go to market, our team will promote it actively to both current and prospective advertisers.