Online Advertising is the process in which for a significant fee, you allow advertisers to embed banner, rich media and text-link advertisements into specific sections of your website. Marketers utilize the tactic because online advertising:

• • Can be demographically and geographically targeted
• • Come in static and animated forms in a variety of sizes
• • May also include Flash and/or streaming audio/video
• • Is an effective tactic in generating targeted sales and leads and/or building brand awareness

When done correctly online advertising campaigns can have extensive reach and powerful connections with target markets.

Three reasons why you need to online advertising on your green website:

1. A clean design with relevant banner ads makes your Green website more credible:

• • Every Green website has a purpose. No matter if the goal is sell a product, promote a service, provide content or build up registrations, if a user does not deem a website credible it will not achieve its goals. Numerous studies suggest that almost 50% of potential web conversations are lost on websites that fail to build credibility with visitors.
• • In addition to a professional look, proper functionality, and relevant information, a joint study by Harvard and UC Berkley reports that websites with professionally designed, relevant advertisements will be deemed legitimate, credible and trustworthy by its visitors.

2. Increase the user experience:

Your website visitors are willing to read ads if they are looking for something and the ad helps them reach their goal. Ads are desirable if they help a user in some way–choose the right product, stay in touch with something or introduced to something new. The key is to integrate best practices through targeting, transparency, and creative quality. Online advertising positively affects the user experience and works best for advertisers and host websites when ads clearly:

• • indicate what will happen when a user clicks on them
• • relates to the host site and to what users are doing online
• • identify themselves as advertisements
• • presents information about what is being advertising, and additional information without having to leave the page

3. Revenue, Revenue, and more Revenue:

With over 70% of the US population online, and over 90% using the web to shop and gain information on products and services, advertisers must implement strategies to connect with these potential customers. Studies suggest that while search engines are used, 95% of time spent on the web are on actual websites. In order to connect with the potential customers Marketers must utilize Online Advertising in their strategies. This is fantastic news for websites as marketers expect to spend 7.6% more on online marketing next year, rising to 15% more in 2011.

How do I know if my website is ready to take on advertising? How do I connect with potential advertisers? Partner with GreenBuiltBusiness.com

Maximizing profits by allowing Online Advertising on your website requires not only access to quality advertisers, but also expertise, a multi-level website monetization strategy and knowledge of online advertising best practices. GreenBuiltBusiness.com is a leading provider of online marketing solutions, strategy and services, connecting brand name advertisers with best quality websites everyday.

Our goal is to partner with website owners to develop strategies to help create and maintain very valuable media space that advertisers will want to integrate into their marketing plans. Once it is determined that your website is ready to go to market, our sales team will promote it actively to both current and prospective advertisers.

Online Advertising Examples